FUNCTION OVER FLASH

There is a trick to being a retailer, I think. You need to be an expert in the latest trends and be able to master the urgency to get people to buy. A mastery in which I am only beginning to slightly master. Staying on top of trends is not why I started this. I wanted a place where everything I loved and found interesting was in one place. I want to like what I like, whether it is something vintage or something trendy and modern.

During Covid, I participated in online shopping just like everyone else. I am ashamed to admit this, but I ended up giving away almost 90% of everything I bought during that time. The clothing either didn’t fit right, was an outrageous color I had no interest in wearing again, or I thought they were just plain ugly after a few months. I swore up and down after that that I would never again waste money on clothes like that again. Now, four years later, here I am with a boutique selling clothing to men and women. The irony…

I did learn a valuable lesson from my online shopping experiences. If I started this business, I wanted to add some type of value to someone’s closet. That is why we carry a lot of clothing that you would consider staple pieces. This type of clothing is something you are more likely to keep for a long period of time because of its versatility. I would say an accurate description of our styling is sophisticated casual. Timeless styles and more muted colors. You will find the quirk in our store as well, but function over flash is our ultimate goal.